Thursday, January 14, 2010

Motto? What Motto? Motto Agency is bringing smiles to many a face!

The front door
The front door,
originally uploaded by mottoagency.

If you have not already heard of Motto Agency then keep reading this post! My first encounter with this agency was on facebook when they hosted an event called Behind the Brand and were featuring my good friends Socks for Happy People! The photo above depicts their logo and can be found, along with many other brilliant photos, on their Flickr page which I suggest you check out: Thanks to Sunny Bonnell for posting pics of this awesome agency! I'd like to tell you a little about why I think they are so cool and what sets them apart from other agencies. They are, in their own words: "a consumer-centric brand strategy and design firm that combines design, strategy and technology to help companies launch, grow, and reinvent their brands."- Motto Agency.

I think the most important thing to note about Motto Agency is that they are not just promoting any random brands out there, each brand they promote is doing something to promote the common good and general welfare of human beings world wide. Each brand has a specific mission, a specific cause that sets them apart from other global brands and this is what makes Motto Agency so unique, they promote these same causes through the use of brilliant design and technology. If that isn't awesome I don't know what is!

The agency is the brainchild of friends and colleagues Sunny Bonnell and Ashleigh Hansberger, who founded it in 2005. A look at the cleverly named section, The Lowdown, on their webpage in the About Motto tab tells you the ins and outs of how this ecclectic agency was formed! What's great about their site is that it keeps in tune with their mission and design style. My other favorite thing about Motto? The Tuesday facebook events entitled Behind the Brand. This past Tuesday they showcased a company called Overlooked! The event was fun, full of great prizes and best of all it formed connection between the company and its would be consumers--the people! That is the most important part of what Motto does, it helps brands connect to humanity by promoting the good the companies are doing in this world and allowing consumers to be a part of it.

To see some of Motto's Behind the Brand interviews become a fan on their facebook page. Once you're there click on the Notes section and get your heart's delight out of interview's such as "Behind the Brand: Overlooked" or "Behind the Brand: Socks for Happy People." I'm telling you, you'll be glad you read them and will probably want to be screaming how great Motto and these companies are from every rooftop in your town! So, seriously, what are you waiting for? Go check them out! Go to the webpage, read the blog, add them to your favorite pages on facebook and don't forget to follow them on twitter! Join the brand revolution! I did and it feels good!



Tom Minter said...

Great post Nadia! Motto Agency are great!

It was a real pleasure for Socks for Happy People to be featured in their 'Behind the Brand' Facebook exclusive.

(If you've not yet seen it, you can check out the Socks for Happy People bit here: Behind the Brand - be sure to log into Facebook first.)

Ashleigh and Sonny are great. I would recommend joining their fan page on Facebook to learn more about cool and upcoming brands.

Tom :-)

Ash said...


Thank you for posting this about Motto! It's been such a pleasure getting to know you over the last months. You make us smile just by letting us know that we make you smile! You are the kind of individual that any company/brand would ache to have promote them the way you do for Motto and other amazing companies that move you like Socks for Happy People on your blogs and on Facebook. Thanks for all you do for us :)

I have a hunch that you might have some great ideas about brands that would be a good fit for Behind the Brand. Let me know who you would like to see featured, and I will contact them!

Lead never follow,

Ashleigh Hansberger
Motto Agency


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